Exploration 4

A new client comes and asks to develop a logo for their new film coming up "Streets of Darkness"

a film about vampires where the target audience is the same as twilight.

Assignment: Begin a demographic study of the stereotypical "Streets of Darkness" fan.

Create a complete profile of who this person is and create a sketch of what the person looks like. Along with this, create a typeface for the Logo

For this film there are two types of target audiences.

Target 1:

Age: 12-17

Gender: Female

Culture: American

Style: Punk, gothic, artist

Race: white

Interests:

clothing: converse

makeup: black eye liner, red lipstick

Financial Status: middle class

Societal Status: misunderstood

Religion: catholic, no religion

Education: middle school, high school

Sexual Preference: straight, bi-sexual

Occupation: student

Hair/eye color: brown curly hair

transportation: bike, skateboard

Target 2:

Age: 12-17

Gender: Female

Culture: American

Style: normal teenager, collectionist

Race: white

Interests: manga, the jonas brothers.

clothing: converse,

makeup: simple

Financial Status: middle class

Religion: catholic,

Education: middle school, high school

Sexual Preference: straight

Occupation: student

Hair/eye color: brown straight hair, with silver streak

transportation: bike, parents

Process:

Before beginning any type of brainstorming for the logo, I decided to get myself in the mindset of the film and research about vampires. Symbols, metaphors etc.

"The word Vampire did not enter the dictionary until 1734. By the late 18th century, Vampires that were once considered bloodthirsty monsters were replaced by a more romantic and seductive predator.

Vampires are believed to be undead or immortal and therefore cannot be killed, but they can be destroyed. Rosary beads and crucifixes - anything connected to Christ is abhorred by the Vampire. Light, religious symbols and garlic are all harmful to the vampire, but there are more effective methods."

(ancient chinese vampire symbols)

Some ancient symbols of vampires:

* A stake and hammer

* Camarilla

* Sabbat

* Brujah

* Assamites

* Tzimisce

There are also a series of Vampire clans, that come mainly from two sects: the Camarillas and the Sabbats.


Of all the diverse sects, the one I found most interesting and chose to concentrate on was the Tzimisce.





"Every Tzimisce is obsessed with their birth place and graves. They usually carry along some soil from the place of their embrace and they are usually very territorial of such.


Whenever they sleep, they must surround themselves with at least two hand-fulls of soil from a place which was important to them during their mortal lives, usually from their birthplace. Failure to do so cuts their dice pools by half every 24 hours until they use only one die for all their actions. Such a penalty will remain until they rest in their territory for one full day."

I felt that out of all of them, this was the sect that related best to the title "Streets of Darkness" because they are in fact the ones most attached to a particular place, and the streets are their home. 

Now that I had chosen the path in which I was going to go, I then went on to creating a word list of things related to Vampires.

Vampires:
blood ,necks, teeth, bite, white, lips, sex, sin, eternal, wings, gargoyles, no sleep, moon, night, insomnia, kiss, eyes, moonlight.

Mood board:

Creating the Logo:


When we were given the assignment to create a logo about a vampire film I wasn't too fond of it. Personally I'm not a twilight enthusiast, and have yet to enjoy a story that involves vampires or draculas; and in addition to this, design-wise I highly dislike the romantic and decorative typefaces used in these types of films. 


Which is why I thought I wouldn't enjoy doing this at all. Nonetheless as the research began and I got more and more into the project, I realized the possibilities I had and freedom to go outside of the "stereotypical" adorned designs for these type of films, and try something completely new.


I wanted my concept to be simple, using a clean typeface and in a way playing against the archetype of vampire stories. It could go two ways, people loved it, or hated it. Risky. Yes, but what better time to take risks than in school?



I then went on to creating the symbol of the Tzimisce clan, and try to find a typeface that went along with the curvilinear form of the symbol but yet didn't compete against it with too much detail. Using color, and line weight to give hierarchy as well as play around with the concept of the
words used for the tittle.


Logo Explorations:

Final Logo: